Daedal reasearch new “Global Beer Market with Focus on Craft & PremiumBeer Market: Size, Trends and Forecasts (2016-2020)”, provides an in-depth
analysis of the global beer market with detailed geographical analysis of major
markets such as the US, China, South Korea, Taiwan, Malaysia and Singapore. The
report also includes analysis of craft and premium beer in the US and other markets.
Growth of market has also been forecasted for the period 2016-2020, taking into
consideration the previous growth patterns, the growth drivers and the current
and future trends.
The report also includes detailed analysis of leading
players in the global beer industry including attributes such as business
overview, recent developments, financials and strategies adopted by the market
leaders in order to ensure growth, sustainability, etc.
Company Coverage
Heinekein Holding NV
AB InBev SA
Diageo PLC
Executive Summary
Beer market by category is broadly divided into premium,
super premium and draught. One of the popular beer categories, Craft beer
refers to beer that is not brewed by one of the big "mega-brewery"
corporations. Globally, beer market has been following premiumization trend
with growth advent in craft beer and premium beer segment.
Global beer market is driven by rising demand from
emerging markets, increasing market penetration of premium and craft beer; and
growth opportunity in Asian markets. However, factors such as high regulation
in craft brewing industry, distribution challenges from hypermarkets, emergence
of alternative beverage categories and falling consumer demand are posing
challenge to growth of the industry. Key trends prevailing in the industry
includes rising consolidation in the global beer industry and growth of premium
beer brands globally.
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| Daedal Reasearch |
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